James Martin is founder of Rally Corp, helping nonprofits mobilize supporters with human-centered text messaging and mobile engagement. With 20+ years in marketing, he shares insights on the Your Rally Point Podcast and rallycorp.com.
289 articles published
Most nonprofits lose 80% of donations before they're completed. Here's what ecommerce figured out about cart abandonment — and what Rally built for nonprofits.
Asking for donations isn't begging, it's service. Sales coach Lucas Barra shares how persistence, authenticity, and the 12 Week Year help fundraisers ask with confidence.
Calculate ROI for text messaging campaigns. Learn CTR, CPC, CPA, and how SMS can outperform direct mail with clear, simple math.
Does SMS marketing require coding? No. Learn how modern texting platforms work without programming and how to launch campaigns in minutes.
Donor retention beats acquisition every time. Mike Slaughter of Dataro shares how AI spots donor churn early and why a simple thank-you call saves recurring donors.
The 98% SMS open rate statistic isn’t provable. This post shows nonprofit marketers why opens are a vanity metric, what changed in modern texting, and why click-through rate is the metric that actually drives results
Donor retention starts with gratitude, not gift size. Lynne Wester of the Donor Relations Group shares how thanking donors for who they are builds lasting relationships.
Stop renting SMS lists in 2026. Using shared lists risks legal penalties, carrier blocking, and damaged deliverability. Learn why consent matters and how to build a compliant opt-in audience.
A simple guide to marketing analytics for nonprofits. See how link tracking and Google Analytics work together to improve email and text campaign performance.
See how Rally Corp helps nonprofits raise more with mobile messaging and text-to-give.
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