James Martin is founder of Rally Corp, helping nonprofits mobilize supporters with human-centered text messaging and mobile engagement. With 20+ years in marketing, he shares insights on the Your Rally Point Podcast and rallycorp.com.
276 articles published
What is a vCard? Discover how digital contact cards work, why nonprofits should send them, and how they improve Caller ID and message deliverability.
Nonprofits can finally convert paper sign-ups into text-ready contacts fast. Scan-to-Send includes mobile validation, compliance, and enrichment for clean data.
A slug is the keyword you add to the end of a short link to make it friendly, branded, and easy to remember. Learn how custom slugs work and how to use them for campaigns and call-to-actions.
Best times to send Ringless Voicemail Drops (RVMs) and stay compliant. Learn the legal sending windows, time-zone rules, and nonprofit best practices.
Veteran strategist Sandi Fox joins James to explain human-centered texting: permission-based engagement, real conversations, and metrics that matter (responses, clicks, conversions). They also preview RCS and why nonprofits must avoid political-style “burn and churn.
Save time and reach more supporters with Rally Corp’s Managed Outreach Campaigns—done-for-you text, email, and peer-to-peer messaging for nonprofits.
Discover essential tips for volunteer coordinators to boost engagement and build lasting connections. Read the article to enhance your volunteer program.
Apple’s iOS 26 may push nonprofit texts into the “Unknown Sender” folder. In Episode 21, James Martin and Jack Bobin explain what’s changing, why deliverability and trust matter more than ever, and how verified sending, branded links, and VCards help protect clicks and ROI.
Nonprofit texting tips: send a vCard and ask supporters to save it. Increase recognition, reduce filtering, and improve donor engagement.
See how Rally Corp helps nonprofits raise more with mobile messaging and text-to-give.
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