James Martin is founder of Rally Corp, helping nonprofits mobilize supporters with human-centered text messaging and mobile engagement. With 20+ years in marketing, he shares insights on the Your Rally Point Podcast and rallycorp.com.
299 articles published
Donors don't stop caring — they stop feeling known. A plain-English guide to donor engagement: why supporters tune out, and five plays to build relationships that last.
Copy-and-paste GivingTuesday text examples, a simple day-of timeline, and how to keep every message human — not spammy.
Peer-to-peer fundraising turns your supporters into fundraisers. Learn how it works, when to use it, and how texting keeps every fundraiser moving.
Free donation request letter templates you can copy, plus how to write an appeal that gets a yes — without sounding pushy. Built for nonprofits.
Copy-and-paste thank you for your donation messages for text, email, and cards — plus how to thank donors so they keep giving. For nonprofits.
Most first-time donors never give again. Here are the donor retention strategies that win the second gift, plus a sequence you can start this week.
Text to give lets supporters give in seconds from their phone. See how it works, what to watch for, and how to set it up the human, permission-first way.
30 proven fundraising ideas for nonprofits — digital, events, low-cost, seasonal, and relationship-building — plus how to choose the right ones for your team.
A complete, plain-English guide to SMS for nonprofits — what it is, why it works, compliance basics, and how to build a permission-based text program that lasts.
See how Rally Corp helps nonprofits raise more with mobile messaging and text-to-give.
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