James Martin is founder of Rally Corp, helping nonprofits mobilize supporters with human-centered text messaging and mobile engagement. With 20+ years in marketing, he shares insights on the Your Rally Point Podcast and rallycorp.com.
295 articles published
Copy-and-paste thank you for your donation messages for text, email, and cards — plus how to thank donors so they keep giving. For nonprofits.
Most first-time donors never give again. Here are the donor retention strategies that win the second gift, plus a sequence you can start this week.
Text to give lets supporters give in seconds from their phone. See how it works, what to watch for, and how to set it up the human, permission-first way.
30 proven fundraising ideas for nonprofits — digital, events, low-cost, seasonal, and relationship-building — plus how to choose the right ones for your team.
A complete, plain-English guide to SMS for nonprofits — what it is, why it works, compliance basics, and how to build a permission-based text program that lasts.
Is free texting for nonprofits real? An honest guide to hidden costs, the unknown-sender trap, and how to get real value without risking compliance.
Fundraising for small nonprofits comes down to three moves: acquire, renew, upgrade. Coach Joanne Toller breaks down a simple 90-day pipeline any founder can run.
Most nonprofits lose 80% of donations before they're completed. Here's what ecommerce figured out about cart abandonment — and what Rally built for nonprofits.
Asking for donations isn't begging, it's service. Sales coach Lucas Barra shares how persistence, authenticity, and the 12 Week Year help fundraisers ask with confidence.
See how Rally Corp helps nonprofits raise more with mobile messaging and text-to-give.
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