James Martin is founder of Rally Corp, helping nonprofits mobilize supporters with human-centered text messaging and mobile engagement. With 20+ years in marketing, he shares insights on the Your Rally Point Podcast and rallycorp.com.
299 articles published
Is free texting for nonprofits real? An honest guide to hidden costs, the unknown-sender trap, and how to get real value without risking compliance.
Fundraising for small nonprofits comes down to three moves: acquire, renew, upgrade. Coach Joanne Toller breaks down a simple 90-day pipeline any founder can run.
Most nonprofits lose 80% of donations before they're completed. Here's what ecommerce figured out about cart abandonment — and what Rally built for nonprofits.
Asking for donations isn't begging, it's service. Sales coach Lucas Barra shares how persistence, authenticity, and the 12 Week Year help fundraisers ask with confidence.
Calculate ROI for text messaging campaigns. Learn CTR, CPC, CPA, and how SMS can outperform direct mail with clear, simple math.
Does SMS marketing require coding? No. Learn how modern texting platforms work without programming and how to launch campaigns in minutes.
Donor retention beats acquisition every time. Mike Slaughter of Dataro shares how AI spots donor churn early and why a simple thank-you call saves recurring donors.
The 98% SMS open rate statistic isn’t provable. This post shows nonprofit marketers why opens are a vanity metric, what changed in modern texting, and why click-through rate is the metric that actually drives results
Donor retention starts with gratitude, not gift size. Lynne Wester of the Donor Relations Group shares how thanking donors for who they are builds lasting relationships.
See how Rally Corp helps nonprofits raise more with mobile messaging and text-to-give.
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