
James Martin is founder of Rally Corp, helping nonprofits mobilize supporters with human-centered text messaging and mobile engagement. With 20+ years in marketing, he shares insights on the Your Rally Point Podcast and rallycorp.com.
289 articles published

Discover how Mallory Erickson uses behavioral science and AI-powered practice to help fundraisers build confidence, improve donor conversations, and raise transformational gifts.
Discover 15 effective volunteer ideas to boost nonprofit engagement and make a meaningful impact. Read the article for practical insights and inspiration!
Discover how to enhance your fundraising with the top donation by text services. Learn effective strategies to boost donor engagement. Read more!

Learn how Sam Wong of ExtraFood.org uses relationship-based fundraising, donor segmentation, and GivingTuesday outreach to drive results across cultures and communities.

Monthly giving isn’t a checkbox—it’s the key to sustainable nonprofit fundraising. In this episode, Dana Snyder of Positive Equation shares how to turn recurring donations into a true program that boosts retention, predictability, and long-term impact.
What is a vCard? Discover how digital contact cards work, why nonprofits should send them, and how they improve Caller ID and message deliverability.

Nonprofits can finally convert paper sign-ups into text-ready contacts fast. Scan-to-Send includes mobile validation, compliance, and enrichment for clean data.

A slug is the keyword you add to the end of a short link to make it friendly, branded, and easy to remember. Learn how custom slugs work and how to use them for campaigns and call-to-actions.
Best times to send Ringless Voicemail Drops (RVMs) and stay compliant. Learn the legal sending windows, time-zone rules, and nonprofit best practices.
See how Rally Corp helps nonprofits raise more with mobile messaging and text-to-give.
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