Blackbaud Texting & Text-to-Give Integrations for Nonprofits
Use Rally Corp to power mobile fundraising, Text-to-Give, and donor engagement—connected directly to Blackbaud.
What Is Blackbaud?
Blackbaud is a leading provider of nonprofit fundraising software and CRM solutions that help organizations manage donor relationships, online giving, events, and fundraising campaigns.
It serves as a central system for donor data, giving history, and fundraising operations. Many nonprofits use Blackbaud products (including Raiser's Edge NXT and Blackbaud CRM) as their system of record for donor management.
How Rally Works With Blackbaud
Rally adds a mobile-first engagement layer on top of Blackbaud.
A typical flow looks like this:
- 1A supporter texts a keyword to a Rally short code (for example, 24365)
- 2Rally captures consent and donation intent
- 3The supporter is directed to complete their gift using Blackbaud
- 4Data is synced back to support attribution, segmentation, and follow-up
This allows nonprofits to launch Text-to-Give, tap-to-give, and automated messaging without changing their core CRM or fundraising platform.
How Rally Fits Into Your Fundraising Tools
Rally adds a mobile fundraising layer to your existing fundraising tools.
Blackbaud remains the system of record for donor data and transactions. Rally handles the mobile experience—capturing intent, consent, and engagement through text messaging—then routes supporters to your connected platform to complete their gift.
This allows nonprofits to:
- Launch Text-to-Give without changing systems
- Keep donor data clean and properly attributed
- Run permission-based texting programs that scale
Blackbaud Integration Capabilities
Launch keyword-based Text-to-Give campaigns that connect directly to Blackbaud donation flows. Supporters give quickly from their phones while Blackbaud continues to manage the transaction and donor record.
Tap to Donate (NFC) Enable frictionless giving at live events using NFC-enabled phones or cards. Supporters tap their device to start the same secure giving flow—making in-person donations fast, memorable, and frictionless.
Sync structured data between Rally and Blackbaud to support smarter donor engagement.
Depending on the integration level, this may include contact creation and updates, tags and segment lists, and donation attribution and engagement signals that can trigger automated follow-ups.
This enables nonprofits to automate thank-you messages, segment donors based on behavior, and deliver more relevant donor communication—without manual data cleanup.
How Nonprofits Use Rally + Blackbaud
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