Hi, we're Rally. We help nonprofits acquire and retain donors.

Most nonprofits struggle to capture and keep people's attention, so we created the Rally Platform to help forge unbreakable relationships with donors and volunteers. When you can Rally support, great things will happen.

Text RALLY to 24-365 to learn more.

Picture of Will's FamilyPicture of James' FamilyPicture of Rally team at whiteboardRally employee kidsPicture of Michael's Family

Our Story

At Rally our core values drive everything we do. For example, we believe that people should always come first, and we believe in the power of relationships. So, when we set out to solve our own challenge with connecting with the people who wanted to hear from us but often couldn’t because of the noise and chatter in their inboxes, we built Rally.

We wanted to meet people on the channel they prefer and do it in a personal and relational way. Frankly, we were appalled at how impersonal, one-sided, and robotic other text messaging platforms are.

We started Rally because we’re driven to help people like you create better, more trusting relationships with their audiences. We know what’s possible– and we’re on a mission to help organizations better connect with and move people to action.

Our Why
To help charities cultivate and inspire passionate supporters by leading the market in mobile communications for causes.

We have served
Charities, Churches, & Nonprofits
Our founding team has over
24 years
of combined NPO experience
We strive to drive
1 million
donors to take action each month
We drank
ounces of coffee last year ☕😉

Our Core Values

Aligning our head, heart, and hands for service.

We put people first.

We’re building Rally for the benefit of people like you.

We believe in the power of relationships.

Building trust is the key to success.

We get results.

Our solution drives conversion and action.

Our Team Leads

James Martin

Ceo & founder

Father of three, he and his wife Tracy live in San Diego. James is a servant leader, hiking addict, and serial entrepreneur striving to get 1% better every day.

Michael Luckey

co-founder, Ops & finance

Hailing from Sunny San Diego, where he and his wife are proud parents of one human child and one dog. Michael enjoys the outdoors, sports, traveling and cooking.

Will Montgomery

Director of partnerships

Husband, father, and avid sports-watcher enjoys bringing people together. 8+ yrs serving nonprofits, Will loves the outdoors, reading, Chick-fil-A, and his church.

Picture of Vaish

Vaish Balu

DevOps Lead

Attention to detail, thinking outside the box, and pushing the product to the next level keeps Vaish just one step ahead. In fact, she's the one actually in charge here.

Picture of Hari

Hari  Krishna

product development

Rally's most eligible bachelor loves to cook (esp. biryani), make Arti crafts, and explore new places on his motorbike. Hari grew up in Vijayawada in Andhra Pradesh.

Picture of Ashwin

Ashwin Raj

Product Lead

Foodie, love of travel, passion for tech, an admirer of design. Ash is an aficionado who identifies opportunities for improvement and provides creative solutions.

Picture of Vick

Vick Subbu

Architecture Lead

Gearhead, cinephile, gamer and foodie. A fan of Tesla with a pet rabbit named Snowbell. Vick operates between technology and data to bring innovative solutions to life.

Picture of Brian

Brian Waldman

marketing strategy

Brian has a broad history with leadership roles in Marketing, Technology Sales, Operations, Strategy, and Data. He is an enthusiastic husband and father of two and loves playing sports of all types.


insights & compliance

Father of none and still single, RallyBot blames the long work hours with little pay. He enjoys discovering new meaning in data, making people happy and keeping management out of trouble.

Free Course

How to Use Text Messaging to Engage & Retain Donors

The numbers are staggering:

+ 39% of people have more than 100 unread emails in their inbox, with 20% saying they have over 1,000.
+ 98% of text messages get opened, most in just a few minutes.
+ 45% of people reply to branded text campaigns.

It is no wonder why so many nonprofits are turning to text messaging as a means to engage donors, but before you jump on that “bandwagon” and hit send, signup for this free course and get the most out of your campaign.
enroll free