Grow Your List

Goal: Grow a list of contacts you can text.

Who’s it for?: Ideal for customers who want to text but need more phone numbers to drive the results they want.

Here’s How It Works

1. Online form: Create a Rally sign-up form using our simple templates. You can embed the form on your website or we can host it for you.
2. Point people to that form:
   -Web: Make sure the sign-up form is linked on your website. A contact or subscribe page is a perfect place to include it. 
   -Email: If you have an email list, send them an email inviting them to join your text list.
   -Social: Invite your social media followers to subscribe to text updates. Be sure to tell them why—what’s valuable about joining your text list? This is an important way to move social fans to a list you control.
   -Snail mail: Put a QR code on mailings and encourage folks to subscribe to updates via text—it’s faster, saves more money for your cause, and is environmentally friendly.
   -In person: You can always use QR codes or ‘text KEYWORD to 24365’ to get people to sign up in person. This is often paired with a donation or some other action.‍
3. Confirm: You can set up an optional confirmation text in Rally to welcome your new subscribers (you can use one of our pre-written templates). The message will ask them to opt-in to future messages to make sure you’re in compliance (it’s optional, but a good practice for marketing/solicitation style messages).‍
4. Text: Start texting! Ideally this is part of your mobile marketing strategy. You can engage supporters, raise money, and connect in a crisis. Just don’t be useless. See other solutions for text-to-donate, text message broadcasts, peer-to-peer texting, and alert text messages.

Next Steps

• Convert your list: Import your existing contacts so you can text your biggest fans. 
• Know your audience: Run a report with Rally Insights to better understand the demographics and preferences of your list.
• Feeling creative: Use video to boost engagement and make sure your welcome message connects.