A slug is the keyword you add to the end of a short link to make it friendly, branded, and easy to remember. Learn how custom slugs work and how to use them for campaigns and call-to-actions.
Best times to send Ringless Voicemail Drops (RVMs) and stay compliant. Learn the legal sending windows, time-zone rules, and nonprofit best practices.
Veteran strategist Sandi Fox joins James to explain human-centered texting: permission-based engagement, real conversations, and metrics that matter (responses, clicks, conversions). They also preview RCS and why nonprofits must avoid political-style “burn and churn.
Save time and reach more supporters with Rally Corp’s Managed Outreach Campaigns—done-for-you text, email, and peer-to-peer messaging for nonprofits.
Discover essential tips for volunteer coordinators to boost engagement and build lasting connections. Read the article to enhance your volunteer program.
Apple’s iOS 26 may push nonprofit texts into the “Unknown Sender” folder. In Episode 21, James Martin and Jack Bobin explain what’s changing, why deliverability and trust matter more than ever, and how verified sending, branded links, and VCards help protect clicks and ROI.
Nonprofit texting tips: send a vCard and ask supporters to save it. Increase recognition, reduce filtering, and improve donor engagement.
Apple’s iOS 26 will change how text messages are filtered on iPhones. In Episode 20, James Martin and Jack Bobin explain what this means for nonprofits, why legitimate texts may land in spam, and how permission, verification, and trusted links protect deliverability and ROI.
Telephone Consumer Protection Act (TCPA) guide for nonprofits in 2025. Learn consent rules, opt-outs, DNC compliance, penalties, and FCC updates.
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