Email Marketing for Nonprofits

Email opens the door. Text gets the yes.

Rally's email marketing works hand in hand with your texting. Send beautiful campaigns, follow up on the channel each supporter answers, and drive deeper engagement.

3Email

Subject

Giving Tuesday is here!

Hi {{first_name}},

Today, people everywhere are giving to the causes they care about. We hope you'll stand with {{org_name}} too.

Give today

Giving Tuesday ends at midnight.

Stories from this year

Meals for 200 families

Your gifts kept our pantry shelves full all year.

Warm coats for winter

Every child in our program started the season warm.

Reach people on the channel they answer

  • One list for every channel.

    Your email and text supporters live in one place, so you always know who you're reaching and how each person likes to hear from you.

  • Grow your text list from your inbox.

    Invite email subscribers to join your texts with a single tap. More supporters on more channels means more people who show up when it counts.

  • Beautiful emails in minutes.

    Drag, drop and send. Start from ready-made nonprofit templates for welcomes, thank-yous, event invites and Giving Tuesday, then make each one personal.

  • Know who's ready to act.

    See who clicked, by email or text, and follow up while they're still paying attention.

  • Pay only for supporters you can reach.

    Unsubscribed and bounced contacts never count against you.

Campaign reportYear-end appeal

4,812

Delivered

612

Email clicks

1,047

Text clicks

SupporterEmailText
Maria L.
Devon K.-
Priya S.-
Sam O.
Campaign report with email and text clicks shown side by side

Everything you need to send with confidence

Rally takes care of the details, so your emails reach the inbox and you can focus on your message.

Your first sends warm up automatically.You hit send once, and Rally rolls out your first sends gradually so they land in the inbox. Moving from another email tool? Your sending reputation comes with you.

Sent from your organization.Emails come from your own name and address, so supporters recognize you the moment you land in their inbox. We'll walk you through setup.

Bring your list with you.Import your contacts, along with anyone who has already unsubscribed, so you pick up right where you left off.

A healthy list, automatically.Rally keeps your list clean behind the scenes, so your emails keep reaching the people who want them.

Templates you can reuse.Love how a campaign turned out? Save it as a template and start your next one in seconds.

See what's working.Email and text clicks show up in the same reports, so you know what moves your supporters and where to focus next.

One view of engagement, not two tools

Channels

Rally

Email, text, video and ringless voicemail in one place

Typical email tool

Email first; texting is a separate tool or a paid add-on

Contact list

Rally

One list shared by email and text

Typical email tool

A second list to keep in sync with your texting tool

What you pay for

Rally

Only supporters you can reach

Typical email tool

Often every stored contact, including unsubscribed contacts

Click tracking

Rally

Email and text clicks side by side, per supporter

Typical email tool

Email clicks only

Growing your text list

Rally

One-tap opt-in from any email

Typical email tool

Manual export and re-import between tools

Reaching the inbox

Rally

Handled for you from your first send

Typical email tool

Often left to you to manage

Templates

Rally

Ready-made nonprofit templates

Typical email tool

General business templates

See what email and text can do together

When supporters hear from you in their inbox and on their phone, more of them open, click and give. Book a 20-minute demo and we'll show you what that looks like for your mission.

Book a demo