What Is Text to Donate and How Does It Work?
In short, text-to-donate is a mobile fundraising method that allows supporters to give via text message. Donors simply text a keyword or phrase to a short phone number (often called a shortcode) and are given an option to complete their donation to support a cause.
Text donations first came into the spotlight in 2010 after the Haiti earthquake when relief organizations, like the American Red Cross, wanted a fast and simple way to collect donations to help those impacted by this tragedy.
In that campaign, for example, the American Red Cross raised over $43 million from texters.
An impressive number, to say the least.
It doesn't matter if you run a small homeless ministry, a regional campaign, or a global organization, all that is required to generate a text-to-donate gift to fund your mission is a keyword, a shortcode number like 24-365, and a link to a mobile-friendly donation page. Donors can give using their credit card, debit card, or the payment method of their choice.
It's a simple way to capture donations with the least amount of effort on the part of your donors. Period.
If that were not convincing enough, according to Nonprofits Source, mobile giving donations have increased 205% over the last year. This study shows that 51% of people who visit a nonprofit's website access it on their mobile device, and 25% of site visitors complete donations on their phones.
Put mildly, it's an incredible opportunity for causes of all shapes and sizes to engage website visitors, and you should consider mobile as a means to acquire new donations.
If you are interested in learning how Text-to-Donate can help you raise money fast, complete this form here, and a member of our team will walk through one of your upcoming fundraising campaigns. We'll share a simple framework to determine if texting can help you raise the money you need to reach your goal.