Looking to increase donations and drive more impact with your fundraising campaigns? Use our free Nonprofit Text Messaging ROI Calculator to estimate the return on investment (ROI) of SMS and MMS campaigns—compared to email and other channels.
This easy-to-use spreadsheet helps you plug in your actual numbers (like contacts, click-through rates, and donation amounts) to see how texting could improve your donor acquisition, engagement, and retention.
Why Use This ROI Calculator?
Text messaging consistently outperforms email in open and click-through rates—often leading to more donations and deeper supporter engagement. This calculator was built using data from real nonprofit campaigns across the Rally Corp platform, combined with industry benchmarks.
Whether you're just exploring SMS fundraising or looking to optimize your current text-to-give strategy, this tool gives you clarity on what kind of results you can expect.
How to Use the ROI Calculator
- Download the Calculator
Click “File” in the top left corner of the sheet and select Download (Excel) or Make a Copy (Google Sheets). You’ll need to be logged in to Google to copy it directly. - Update Your Data
Fill in the highlighted yellow fields with your actual numbers—such as number of contacts, open and click-through rates, and average donation amount. We’ve included industry averages for reference, but feel free to adjust them. - Analyze the Impact
See the difference between your email and SMS performance at a glance—along with projected revenue increases from switching or layering in mobile messaging. - Get Personalized Help
Join one of our free weekly workshops or book a 1:1 demo. We’ll walk through your numbers and show you how to integrate texting, MMS, and even ringless voicemail into your donor journey.
Ready to Grow?
📥 Download the ROI Calculator by completing the form below
🎯 Book a Free Demo to walk through your results and build a smarter mobile strategy.
*Updated for 2025 with new benchmarks and SMS strategies.
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