Best used for fundraisers and events, virtual or in-person, to reduce the friction for people to donate in the moment.


Goal: Make it easy for people to donate.

Who’s it for: Every nonprofit wants to make it easier to donate, right?

Here's How it Works

  1. Set it up: Create a keyword for our 24365 shortcode (you can also use a regular or toll-free phone number) and/or set up a QR code to do the same thing.
  2. Auto-reply: When someone texts your keyword to the phone number you select (or trigger the QR code), the Rally platform will send them an automatic text with your message and a link. You need to customize that message and include a link to your donation page.
  3. Donate: When someone clicks the link, they’ll go to your donation form and hopefully donate. 
  4. Reminder: If they don’t click the link, you can follow up with a reminder text. 
  5. Follow up: Whether they donate or not, you can run a report to track progress and then tag those contacts for future follow-up.

Simple success: See how My360Project uses text-to-donate in simple conversations to share what they do and bring in donations.

Examples: Here are 7 examples of nonprofits using text-to-donate.

Next Steps

  • Feeling creative: The Rally platform supports emojis, videos, and images like GIFs, so you can personalize your message to improve results.
  • Get more info: Add prompts to collect additional information, like donation or pledge amount, name, email address, and more.
  • Show progress: Pair with the Rally Thermometer to display the results of your fundraiser and capture messages to be shared live during your event.

And here is a short video on how to make your Text to Donate or Text to Give campaign a success.


Texting and mobile features made specifically for you

We’ll help you roll out texting campaigns the right way and empower you with the tools to measure and understand how people feel about your messages. Nonprofit marketing is hard enough, so our goal is to help you get real results with mobile.

Ask about our Get Results Guarantee. 🏆
Rally Corp
Use your current online donation forms
Integrates with nonprofit CRMs
Ready-made nonprofit text messaging templates
Text 24365, Toll-free/10DLC, & QR Codes
Multimedia messaging service (MMS) with pics, GIFs, video & emojis
Two-way or peer to peer (P2P) texting & automated to person (A2P) bulk texting
AI-enhanced features & automation
Ringless voicemails
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