Your nonprofit supporters want to hear your voice. That’s why they sign up for updates and subscribe to your lists. We have a new way for them to hear your voice: ringless voicemail.
What’s Ringless Voicemail?
Ringless voicemail is a simple way you can send a voicemail just like a text message. Your supporters will see a missed call and a new voicemail—without their phone actually ringing.
You can pair it with a text message to include more details, like a link to a map or more resources.
Why Ringless Voicemail Matters
It’s a simple way to reach out and connect. Ringless voicemail lets you share your voice with hundreds or thousands of supporters at once.
They can literally hear your voice, which makes it more personal and authentic. It’s another way to humanize your communication.
It’s also more effective. Few people will ignore a voicemail.
How to Use Ringless Voicemail
Here are a few tips to make the most of ringless voicemail:
- Opt-in only: As with any communication you send, you need permission. Make sure this is for an opt-in only list.
- Warm it up: Sending a voicemail is more personal than a text message, so you want to be sure your list is receptive. Make sure you’ve warmed up your list and they’re used to hearing from you. (Rally offers pre-written templates to make this easier.)
- Targeted: Hearing an actual voice works best for something that’s really personalized. Send a voicemail to a targeted sublist, like a specific group of donors or a event attendees.
- Value: A voicemail is more disruptive than a text that can be quickly read in a glance. So make sure you’re offering real value.
- Personal: A voice is personal and intimate, so use it to communicate something personal and important. A heartfelt thank you after a fundraising campaign or genuine excitement leading up to an event are good examples.
- Familiar: So who should record the voicemail? While a founder or leader is an obvious choice, a spokesperson such as an influencer or celebrity can also be a fun surprise for your supporters.
- Emotional: When you record the audio, be emotional and expressive as if you’re actually calling. Don’t be monotone and boring. Smile as you record it—even though they can’t see you smile, they’ll be able to hear the smile in your voice.
Want to see ringless voicemail in action? Book a demo today to see how it works.
