Goal: Make it easy for someone to act—with just one click from a video.
Who’s it for: Nonprofits that want to drive real action from supporters—whether it’s a donation, registration, opt-in, or advocacy—using mobile-first videos that do more than tell a story… they invite immediate action.
How it works
- Create your video: Start with a short, powerful video—your story, your mission, your moment. Rally makes it easy to embed clickable CTAs directly in the video: donate, volunteer, learn more, or join the list.
- Share it everywhere: Use text messages, QR codes, social media, email, and printed materials (QR or Rally Short Link) to get your video in front of your audience. Rally videos are optimized for mobile and open instantly—no app or login required.
- Click-to-act: Viewers simply tap the call-to-action in the video to give, sign up, or take the next step. No forms, no friction—just immediate action.
- Reminder: If they don’t act immediately, Rally allows you to follow up with a timed or triggered reminder to boost engagement.
- Follow up: Rally tracks every click, and conversion. Trigger a text or email follow-up based on what viewers watched or clicked. Set up timed reminders to re-engage those who didn’t act the first time.
Simple success: See how My360Project asks people to donate in simple conversations to share what they do.
Next steps
- Feeling creative: Add your logo, message, or campaign branding right inside your video to boost recognition and trust. You can also embed multiple CTAs—like “Donate Now” or “Learn More”—based on where viewers are in their journey.
- Add Tap or Scan: Use Rally NFC Tags or print a QR code that links directly to your video on event signage, postcards, or flyers. One scan launches the video—and the click-to-act experience—instantly on mobile.
- Show progress: Pair with the Rally Thermometer to display the results of your fundraiser and capture messages to be shared live during your event (optional).
📲 Try it now: Log in and create one free video—yours to keep forever. Then book a demo, and we’ll show you how to get even more views, clicks, and action with Rally’s click-to-act video tools.
