📣 Advocacy

Goal: Rally people to take action for your cause.

‍Who’s it for: Advocacy groups, coalitions, and campaigns that need to move people—fast.

How it works

Set it up: Choose a keyword tied to your advocacy message (like JUSTICE or VOTE) and connect it to our 24365 shortcode—or use a local or toll-free number. You can also set up a QR code that launches a text to start the flow.
Auto-reply: When someone texts your keyword or scans your QR code, Rally automatically sends a custom message with a call-to-action—like a petition link, text or call script, sign-up form, or legislator lookup.
Take action: Supporters click the link to take the next step—sign, call, share, or join your list. Everything is mobile-friendly and optimized for conversion.
Remind & re-engage: If they don’t act right away, send a follow-up message to nudge them. Rally lets you automate reminders based on clicks or replies.‍
Track & tag: Get real-time reporting. Tag people based on what they did (or didn’t do) so you can segment and re-engage with targeted messages later.

Simple success: See how this Advocacy group used mobile messaging to drive over 1,200 petition signatures in a weekend.

Examples: Here are 5 ways advocacy orgs are using Rally today:

Collect signatures via text for an urgent petition

Invite people to contact elected officials with click-to-call tools

Share breaking news and links to action items

Send reminders to show up at events or protests

Recruit volunteers and supporters with 1-click opt-in

Feeling creative: The Rally platform supports emojis, videos, and images like GIFs, so you can personalize your message to improve results.
Gather intel: Ask supporters for their zip code, email, or other details so you can personalize future campaigns and build your base.‍
Show progress: Pair with a Rally page to display real-time action progress and comments (optional) during live events

Book a demo to see it in action.