Here's How it Works
- Upload your list of donors, volunteers, staff, or even the people you serve -- really anyone you want to connect with and engage with over time. Tag them as you upload them or connect your CRM or donation platform. They will automatically be tagged based on source and campaign or list.
- Create a Rally QR code or use our Universal Shortcode (24365) or one of our pre-built web forms to capture new signups across your other marketing efforts (for example, email, social media, or mailers).
- Segment your lists and create your campaign. You can choose from one of our templates or pre-written scripts and change them to meet your needs.
For example, you can:
Increase event attendance:
- Send a thank you or welcome message once someone registers for an event.
- Send a reminder message the day before the event to increase the likelihood of people showing up.
- Text live updates during your event to drive participation and share important information -- like the progress towards a goal.
- Follow up post-event with a survey and share a link with Next Step(s).
Ideal for nonprofits looking to increase event attendance and capture donations in the moment. It pairs perfectly with Text to Donate to reduce the friction for people to give, pledge, or signup in the moment.
Send timely alerts and messages:
- Segment lists and campaigns between donors, volunteers, participation, or any other custom audience you create.
- Pick from a library of pre-written message templates and customize them to meet your needs. For example, we have scripts to warm up a list, drive participation during Giving Tuesday, connect with volunteers, encourage recurring donations, or drive giving during fundraisers.
- Send messages now or schedule for future delivery. You can even schedule recurring campaigns if you have a message you want to send regularly.
- Use automated sending (A2P) or peer-to-peer (P2P) sending for greater control and flexibility.
- Track link clicks and respond to message replies in bulk or 1 to 1.
Are you feeling creative? Use video or audio messages to improve engagement. People love media and will respond to it more often than text-only messages. With Rally, you can track "conversions" so you can see the difference in response rates between campaigns so you get smarter in time.
Go Beyond Text Messages
Pair with Rally's Ringless Voicemail and QR or Shortcode Workflows and invite your social media followers, newsletter, or US Post mailer recipients to signup. Engaging people across multiple channels ensures your messages are received and not missed.