Podcasts
Your Rally Point Episode 11: Moving From Contact to Conversion
Grants are drying up and nonprofits need to ramp up fundraising. Make sure you’re moving people from initial contact to eventual conversion.
April 23, 20252 min read
Listen in for expert interviews and practical tips on nonprofit fundraising, supporter engagement, and mobile messaging—designed to help your mission grow.
Grants are drying up and nonprofits need to ramp up fundraising. Make sure you’re moving people from initial contact to eventual conversion.
Send your message when it’s most likely to be received well—but real, authentic, human messages you actually send are better than sweating the timing.
What the heck is RCS? It’s rich communication services, a new tech that turns your text messaging app into a sort of mini browser. It could be a game changer.
Handy widgets give you multiple ways to engage with people and add them to your subscriber list. It’s all about increasing those touchpoints to engage.
We explore the two approaches to text message donations and explain how text-to-donate offers security, higher donation amounts, and donor data for follow up.
Let’s talk about the best text messages that work. Personalize, write like a human, use emojis, tell stories, make a direct ask with a clear call to action.
What text messages should your nonprofit send? You know what a good message feels like. It’s personal and human. People want to help, you just have to ask.
You need permission to text people. Opt-in consent is important. How to get it, why it matters, what to do with an old list, the red face test, and more.
Text messaging is effective because it’s personal. We explore segmentation, follow-ups, and the right stats to boost engagement.