Launching Your Rally Point Podcast
Rally Corp, offering human-centered texting for charities and churches, is launching the Your Rally Point podcast.
“Nonprofits need a reason to exist and people need a reason to care—you have to connect the two,” said Rally founder James Martin. “Your rally point is the intersection of your purpose and people’s yearning to get involved.”
Your Rally Point will focus on how to mobilize people to fulfill your mission.
Why Listen?
“If people are going to be that addicted to their phone, how do we redeem it?” James asked in the first episode. “How do we leverage it because it's already happening?”
In an ever automated world, Your Rally Point will focus on human-centered approaches. The podcast will cover permission-based messaging, actionable strategies, and results that matter.
“We hear from clients all the time that they know how to use email and websites, but not texting,” said cohost Jack Bobin. “I think that's been missing, and I've always wanted to let people know how it works and help them understand how to use texting the right way.”
The first few episodes cover the power of messaging, demystifying mobile, and effective engagement strategies.
Where & When
Your Rally Point podcast will be available on all major platforms. Watch for new episodes every Wednesday.
“We’re helping nonprofits connect, engage, and rally people around their cause in a mobile-first world,” James said.
Hosts
Your Rally Point is hosted by:
- James Martin: A three-time tech founder, James is a servant leader and serial entrepreneur. When he’s not running Rally Corp, you can find him on the hiking trail. He’s the father of three and lives with his wife Tracy in San Diego.
- Jack Bobin: With more than 15 years in the text industry, Jack is passionate about helping great nonprofits connect with the people they serve. Jack is the father of two young men, loves the outdoors, and lives in the Pacific Northwest.
Subscribe
Check out Your Rally Point wherever you enjoy podcasts and subscribe. Mobilize better. Grow smarter.
About the Author
James Martin is founder of Rally Corp, helping nonprofits mobilize supporters with human-centered text messaging and mobile engagement. With 20+ years in marketing, he shares insights on the Your Rally Point Podcast and rallycorp.com.
