Your Rally Point Episode 20: iOS 26, Text Message Filtering, and What Nonprofits Must Do Now
Apple’s next iOS update is coming—and it will change how text messages are delivered, filtered, and trusted on iPhones.
In this short, focused episode of Your Rally Point Podcast, James Martin and Jack Bobin break down what iOS 26 means for nonprofits, why legitimate messages may start landing in spam or “promotions,” and what organizations must do now to protect deliverability, trust, and ROI.
They explain why this shift is inevitable (email already went through it), how Apple is moving filtering to the device level, and why permission, verification, and sender trust matter more than ever. You’ll also hear why many text vendors aren’t talking about this—and why ignoring it could quietly kill your click rates.
James and Jack walk through the “dominoes” that determine whether a text actually gets seen: campaign registration, compliance, permission-based opt-ins, verified sending, trusted links, and saved contacts. Miss one step, and your message may never reach the inbox—no matter how good your copy is.
If texting is part of your fundraising, communications, or engagement strategy, this episode will help you understand what’s changing and how to stay ahead of it.
What you’ll learn:
- What Apple’s iOS 26 filtering means for text delivery
- Why spam controls are moving from networks to phones
- How permission-based texting protects deliverability
- Why verified sending and trusted links matter more now
- The questions you should ask your text messaging vendor
- How poor deliverability destroys ROI—even if everything else is done right
Subscribe for practical nonprofit growth insights at Your Rally Point Podcast here
Book a demo: https://www.rallycorp.com/demo
About the Author
James Martin is founder of Rally Corp, helping nonprofits mobilize supporters with human-centered text messaging and mobile engagement. With 20+ years in marketing, he shares insights on the Your Rally Point Podcast and rallycorp.com.
