98% SMS Open Rates Are a Myth
The 98% SMS open rate statistic isn’t provable. This post shows nonprofit marketers why opens are a vanity metric, what changed in modern texting, and why click-through rate is the metric that actually drives results
Explore practical, step-by-step guides to help nonprofits, fundraisers, and mission-driven teams engage supporters and drive results with mobile messaging. From texting best practices to donation boosts, our How-To articles simplify complex tech and provide actionable strategies you can put to work today. Learn how to mobilize better, grow smarter, and make an impact—one guide at a time.
The 98% SMS open rate statistic isn’t provable. This post shows nonprofit marketers why opens are a vanity metric, what changed in modern texting, and why click-through rate is the metric that actually drives results

Stop renting SMS lists in 2026. Using shared lists risks legal penalties, carrier blocking, and damaged deliverability. Learn why consent matters and how to build a compliant opt-in audience.
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Best times to send Ringless Voicemail Drops (RVMs) and stay compliant. Learn the legal sending windows, time-zone rules, and nonprofit best practices.