
What’s a Slug and Why Use One for Your Shortlinks?
A slug is the keyword you add to the end of a short link to make it friendly, branded, and easy to remember. Learn how custom slugs work and how to use them for campaigns and call-to-actions.
Explore practical, step-by-step guides to help nonprofits, fundraisers, and mission-driven teams engage supporters and drive results with mobile messaging. From texting best practices to donation boosts, our How-To articles simplify complex tech and provide actionable strategies you can put to work today. Learn how to mobilize better, grow smarter, and make an impact—one guide at a time.

A slug is the keyword you add to the end of a short link to make it friendly, branded, and easy to remember. Learn how custom slugs work and how to use them for campaigns and call-to-actions.
Best times to send Ringless Voicemail Drops (RVMs) and stay compliant. Learn the legal sending windows, time-zone rules, and nonprofit best practices.
Discover essential tips for volunteer coordinators to boost engagement and build lasting connections. Read the article to enhance your volunteer program.

Nonprofit texting tips: send a vCard and ask supporters to save it. Increase recognition, reduce filtering, and improve donor engagement.

Real conversations with donors can build connection. These three tones can help—curious, confused, concerned. It’s not rocket science, it’s just being human.

To help you determine if texting is right for your nonprofit, we have put together this simple calculator to back into the numbers you'll need to get.

Discover the best nonprofit text messaging platforms of 2025. Compare pricing, features, and tools to find the right SMS/MMS solution for your organization.

We’ll explore the nuances of timing and cadence for text message marketing, but more than anything you just need to send it.

Hitting that ‘send’ button and firing off a text message to your supporters can be terrifying. We get it. Here are seven tips to help you overcome your fear.