98% SMS Open Rates Are a Myth
The 98% SMS open rate statistic isn’t provable. This post shows nonprofit marketers why opens are a vanity metric, what changed in modern texting, and why click-through rate is the metric that actually drives results
Need inspiration for your next campaign? Explore mobile-friendly ideas that help nonprofits and causes connect with supporters in more human, impactful ways. Learn how to use SMS, MMS, and automation to drive clicks, conversations, and contributions.
The 98% SMS open rate statistic isn’t provable. This post shows nonprofit marketers why opens are a vanity metric, what changed in modern texting, and why click-through rate is the metric that actually drives results

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