James Martin is founder of Rally Corp, helping nonprofits mobilize supporters with human-centered text messaging and mobile engagement. With 20+ years in marketing, he shares insights on the Your Rally Point Podcast and rallycorp.com.
268 articles published
Grants are drying up and nonprofits need to ramp up fundraising. Make sure you’re moving people from initial contact to eventual conversion.
Send your message when it’s most likely to be received well—but real, authentic, human messages you actually send are better than sweating the timing.
What the heck is RCS? It’s rich communication services, a new tech that turns your text messaging app into a sort of mini browser. It could be a game changer.
Nonprofits need multiple methods to connect. Our latest option? Tap to connect. Trigger an action—donate, volunteer, RSVP, etc.—with just the tap of a phone.
Handy widgets give you multiple ways to engage with people and add them to your subscriber list. It’s all about increasing those touchpoints to engage.
We explore the two approaches to text message donations and explain how text-to-donate offers security, higher donation amounts, and donor data for follow up.
Let’s talk about the best text messages that work. Personalize, write like a human, use emojis, tell stories, make a direct ask with a clear call to action.
Hitting that ‘send’ button and firing off a text message to your supporters can be terrifying. We get it. Here are seven tips to help you overcome your fear.
What text messages should your nonprofit send? You know what a good message feels like. It’s personal and human. People want to help, you just have to ask.
See how Rally Corp helps nonprofits raise more with mobile messaging and text-to-give.
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