James Martin is founder of Rally Corp, helping nonprofits mobilize supporters with human-centered text messaging and mobile engagement. With 20+ years in marketing, he shares insights on the Your Rally Point Podcast and rallycorp.com.
268 articles published
You need permission to text people. Opt-in consent is important. How to get it, why it matters, what to do with an old list, the red face test, and more.
Discover effective strategies to maximize your Text a Thon fundraiser's success. Learn practical tips to engage donors and boost contributions. Read more!
Learn key insights from the 2024 Post-Election Survey & how Rally Corp's DaaS delivers accurate, updated voter data for better campaigns. Book a consult today!
Text messaging is effective because it’s personal. We explore segmentation, follow-ups, and the right stats to boost engagement.
Last year mobile carriers cracked down hard on spam and compliance. So it’s super smart to practice good list “hygiene” using Rally's mobile validation.
Text messaging is not witchcraft! But hitting that send button can be scary. We’re here to demystify text messaging for your nonprofit.
Enhance your mobile communication skills with practical tips for effective texting. Improve clarity and connection—read the article to master smart texting!
Join us for a live demo and strategy session showcasing how Rally’s Data-as-a-Service (DaaS) can help you reach the right people with the right message...
“Nonprofits need a reason to exist and people need a reason to care—you have to connect the two,” said James Martin, explaining the Your Rally Point name.
See how Rally Corp helps nonprofits raise more with mobile messaging and text-to-give.
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