James Martin is founder of Rally Corp, helping nonprofits mobilize supporters with human-centered text messaging and mobile engagement. With 20+ years in marketing, he shares insights on the Your Rally Point Podcast and rallycorp.com.
268 articles published
It’s great to see organizations embrace texting—but that doesn’t always mean they’re doing it right. Sometimes it can go very wrong. Let's help you avoid that.
With so many nonprofits competing for attention, donors have their pick of whom to contribute to, and the organization with the closest alignment to their...
It's easy to use Rally's simple 24365 short code to ask for donations, share more info, connect with supporters, and more. But what does that look like?
The simple definition of a lifetime value is the amount of money that comes in from a donor over the course of their lifetime. This needs to be...
A QR code can simply load a website. But it can also do more. You can capture someone’s contact info for easy follow up before you send them to that website.
PPC ads offer an easy entry into ads for charities and can come with no-risk grants for eligible organizations. We’re going to take a look at some of these...
You’re in a busy season, so we’re narrowing our focus to a tight, 25-minute webinar to cover five quick suggestions to help you boost your year-end donations.
Using hashtags for your nonprofit social media can result in a 70% increase in likes. In this article, we'll show you how to make the best use of hashtags.
Getting people to donate to your nonprofit can be a challenge, so the easier you make it, the better. Here are seven examples of how texting makes it easier.
See how Rally Corp helps nonprofits raise more with mobile messaging and text-to-give.
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