James Martin is founder of Rally Corp, helping nonprofits mobilize supporters with human-centered text messaging and mobile engagement. With 20+ years in marketing, he shares insights on the Your Rally Point Podcast and rallycorp.com.
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The average person scrolls through 300 feet of mobile content every day. So how do you break through? Be human.
We explore how your nonprofit can focus your efforts, cut back on the distractions, and make it work with the resources you have.
Our elders taught us to say please and thank you, but gratitude is about more than mere manners for a nonprofit organization.
“There are a lot of needs right now, so whatever amount people can give, it’s a big help.” -Alma Magsombol
A viral loop is a new feature from Rally that makes it easy to empower your supporters to share your message. It can save time and be more authentic.
Donor retention relies on effective recognition and gratitude. So what's the best way for a nonprofit to express sincere thanks for a donor's generous gift?
Mobile giving can offer a big boost to your nonprofit, but you need to understand the difference between text-to-give and text-to-donate.
A donor pyramid is a visual representation of your donors, segmented by the level they’ve been given based on their donations. But there are limitations you...
Raffles are a powerful tool in fundraising, and one great way to stimulate a room full of donors is to introduce some wine to the situation. Here are...
See how Rally Corp helps nonprofits raise more with mobile messaging and text-to-give.
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