James Martin is founder of Rally Corp, helping nonprofits mobilize supporters with human-centered text messaging and mobile engagement. With 20+ years in marketing, he shares insights on the Your Rally Point Podcast and rallycorp.com.
289 articles published
Mobile marketing is huge—but there's a generational gap. It can be hard to convince nonprofit leadership. We can help with downloads and pre-written letters.
5 steps to creating a mobile marketing strategy. Because mobile is more than texting. But don't worry—mobile doesn't mean starting over from scratch.
Our webinar will explore AI tools and see them in action, then talk about impact for nonprofits and see how Rally is already using AI to make your life easier.
“There’s so much noise in the email world; we needed a way to cut through.” -Aliza Tekavec
Artificial intelligence (AI): revolutionary or robot uprising? AI could change how your nonprofit communicates. We explore how, including ways Rally uses AI.
Let’s look at the cost of free on nonprofit marketing budgets and why it can be smarter to pay for the right tool than try to save money with a free tool.
More than just another tool, mobile should be a strategy: Use mobile to play a long game of donor retention and reduce friction when it comes to acquisition.
Multimedia messaging service (MMS) can make texting even more powerful with images and video. But you need the right file size and dimensions.
“We try to be on the cutting edge. We are small, but we want to be agile and really be able to communicate with our supporters wherever they are." -Jeff Baxter
See how Rally Corp helps nonprofits raise more with mobile messaging and text-to-give.
Schedule a Demo