James Martin is founder of Rally Corp, helping nonprofits mobilize supporters with human-centered text messaging and mobile engagement. With 20+ years in marketing, he shares insights on the Your Rally Point Podcast and rallycorp.com.
289 articles published
A mass texting service can help your nonprofit engage volunteers, connect with donors, and meet fundraising goals. We cover common questions about texting.
“Text messaging is just another reminder to people that we're out here doing the work that we do," said Andrea Yeskey with Journey Home.
Express gratitude, boost donor retention, and stand out by creating a nonprofit thank you video. We've got tips for making a quick and inexpensive video.
Why do donors dry up and stop giving? We’ve got the data, plus tips on how to use text messaging to build relationships and encourage repeat donations.
Texting works best when it’s personal. So we explore how to use peer-to-peer (P2P) text messaging to send more effective and personalized messages.
If you start a campaign with a flurry of texts, then stop and do nothing for months, only to start up again—that's bad. We've seen delivery rates drop to 25%.
Text message marketing can be more than reminders, notifications, and donate links—you can tell a story. But how do you tell a story in a text? We've got tips.
30+ short donation text examples — including real messages with 14–36% click rates — grouped by moment, all under 160 characters, all compliant.
Learn how to get more text sign-ups for your nonprofit — permission-based opt-in methods, low-friction forms, welcome messages, and compliance basics.
See how Rally Corp helps nonprofits raise more with mobile messaging and text-to-give.
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