James Martin is founder of Rally Corp, helping nonprofits mobilize supporters with human-centered text messaging and mobile engagement. With 20+ years in marketing, he shares insights on the Your Rally Point Podcast and rallycorp.com.
295 articles published
Church text-to-give lets your congregation give in the pew, in seconds — a keyword, a shortcode, and a secure link. Reverent, permission-based, no app required.
What separates a relationship tool from a blast tool: the seven things to check, the red flags to avoid, and how to run a fair platform comparison.
The nonprofit sector average is 3.7%. A permission-based list should do far better. Three checks that tell you whether your texting list is healthy.
Mobile messaging drove 0.9% of nonprofit online revenue in 2025 — but grew 48%, three times faster than online giving overall. What the data means for your org.
A mass text app lets you reach every supporter at once — the trick is doing it without sounding like a robot. What nonprofits should look for, and what to avoid.
Donors don't stop caring — they stop feeling known. A plain-English guide to donor engagement: why supporters tune out, and five plays to build relationships that last.
Copy-and-paste GivingTuesday text examples, a simple day-of timeline, and how to keep every message human — not spammy.
Peer-to-peer fundraising turns your supporters into fundraisers. Learn how it works, when to use it, and how texting keeps every fundraiser moving.
Free donation request letter templates you can copy, plus how to write an appeal that gets a yes — without sounding pushy. Built for nonprofits.
See how Rally Corp helps nonprofits raise more with mobile messaging and text-to-give.
Schedule a Demo