James Martin is founder of Rally Corp, helping nonprofits mobilize supporters with human-centered text messaging and mobile engagement. With 20+ years in marketing, he shares insights on the Your Rally Point Podcast and rallycorp.com.
299 articles published
Every school fundraising list online is the same list. This one is sorted differently: by how much volunteer effort each idea actually costs you, plus the reminder plan that makes any of them work.
Most people in your pews stopped carrying cash years ago. Text to tithe closes the gap between intention and opportunity, but the mechanics are the easy part. The part worth getting right is the tone.
Most organizations don't have a donor acquisition problem. They have a second gift problem. Here's how to build a monthly giving program without turning your calendar into one long ask.
Your texts aren't going out and nobody can tell you why. Here's what A2P 10DLC registration actually is, what to have ready before you start, and which parts are your provider's job rather than yours.
Church text-to-give lets your congregation give in the pew, in seconds — a keyword, a shortcode, and a secure link. Reverent, permission-based, no app required.
What separates a relationship tool from a blast tool: the seven things to check, the red flags to avoid, and how to run a fair platform comparison.
The nonprofit sector average is 3.7%. A permission-based list should do far better. Three checks that tell you whether your texting list is healthy.
Mobile messaging drove 0.9% of nonprofit online revenue in 2025 — but grew 48%, three times faster than online giving overall. What the data means for your org.
A mass text app lets you reach every supporter at once — the trick is doing it without sounding like a robot. What nonprofits should look for, and what to avoid.
See how Rally Corp helps nonprofits raise more with mobile messaging and text-to-give.
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