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    How To Guides

    7 Ways Text Messaging With Rally Helps You Connect

    James MartinJames MartinSeptember 27, 20233 min read
    7 Ways Text Messaging With Rally Helps You Connect

    Do you want to connect more deeply with the people who drive your mission forward?

    At Rally, we're on a mission to enhance your ability to connect more deeply and easily with your people—be that customers, association members, or donors. When you succeed, we succeed.

    7 Ways SMS Can Connect With People

    Rally has seven core features that drive everything we do.

    1. Universal Number

    Connecting with an audience has never been easier. One universal phone number does it all, 24 hours a day, 365 days a year. When someone texts a keyword on their cell phone, such as your organization's name or custom keyword (e.g., social media handle or phrase), to the short code 24-365, the Rally messaging service will kick off a custom prompt or menu.

    2. Smart Menus & Prompts

    Your customers can now simply message a number and receive a selection menu with a series of prompts specific to your business in real-time. Instead of calling an 800 number and dialing an option, they reply via text message from the menu path.

    3. Simple Forms

    You can send anything you would typically send via Google Forms or other similar services through SMS text messaging prompts. No need to click on a link and fill out a form—just text your answers. It’s more than a messaging platform.

    4. No-Spam Campaigns

    Our platform offers a double opt-in option and other features that ensure you remain compliant with anti-spam rules and best practices. Users participate by texting a keyword to initiate the relationship and choose to sign up for whatever type of announcements, notifications, or messages your company wishes to send via mobile SMS messaging, such as blog post updates.

    5. Conversational

    Good SMS marketing is more than mass texting and impersonal notifications. Just as you would conversationally text your friends, our platform encourages conversational dialogue. We want text message marketing to feel relaxed and easy for people. You can send bulk texts and reply, but you can also segment your audience for a more personal and connected conversation. You and your team can jump into two-way text threads and chat with customers directly.

    6. Anonymous and Confidential

    When conducting surveys, we provide an option of anonymity. Rally will not share names or mobile numbers. If you don't ask for it, you don't get it. This means your customers or employees will answer more honestly, providing more beneficial feedback.

    7. Natural Language Processing

    When our system receives a message, it analyzes the text. We automatically look for things such as sentiment, entity, key phrases, and relationship in text. Did consumers use happy or sad words? This helps you gain incredible insight from text responses, even if you ask open-ended questions.

    Hit the Mark & Connect With People

    Your nonprofit needs a text messaging service that helps you connect. Rally is here to help. Whether you’re used to Android or iOS, WhatsApp or iMessage, we deliver a solid customer experience and superior service (need help? We’re happy to jump on a voice call).

    • Not sure what to text?: We’ve got pre-written text message templates.
    • Engage visually: We’ve got multimedia functionality, including emojis, GIFs, and video for the full multimedia messaging service (MMS) experience.
    • More help: We’ve got workflows, FAQs, office hours, integrations with your customer relationship management (CRM) to import your contact list, and more.

    Let’s get started. We’re happy to follow-up with a phone call to talk pricing or answer any questions you’ve got. It’s time your nonprofit had a marketing campaign that truly helped you connect with people where they are—on their mobile devices.

    Start Now button

    About the Author

    James Martin
    James Martin

    James Martin is founder of Rally Corp, helping nonprofits mobilize supporters with human-centered text messaging and mobile engagement. With 20+ years in marketing, he shares insights on the Your Rally Point Podcast and rallycorp.com.

    San Diego, CALinkedIn
    View all posts by James Martin

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