Only 23% of businesses are successfully measuring customer experience when researching a product
A 2016 study conducted by Temkin Group on Customer Experience (CX) reveals room for improvement in regards to collecting and implementing customer experience data. There is a wealth of valuable information to be found in CX that can help guide product development that is vastly underutilized. Companies can conserve valuable time and resources by tapping into customer insights and feedback.
Shine the spotlight on your customers, then listen up
Consider a multi-channel approach to engagement and target existing customers who have interacted with your product or service. This particular group can provide you with meaningful feedback and quantitative data that tells a story. Show your customers you’re listening, and encourage a conversation.
Keep your customers engaged over time—both online and off—through text messages, surveys, polls, comments, and more. And consider automating the process so you never miss out on an insight and when possible receive feedback instantly.
Learn Your Customer’s Story
Every customer has a story. By repeatedly engaging your customers and giving them a sounding board, you can hear that story and better understand how they’re experiencing your business and product. You’ll learn what your customers value most and where they see room for improvement.
Through telling their story, your customers will be empowered to influence the products they depend on most, and your business will be empowered to perform and deliver faster, stronger, better. It’s a win-win.
After all customer stories are just data with soul!
Ready for Action?
Rally Corp’s platform helps you collect meaningful data and translate that data into even more meaningful insights. When you form a Rally, you’ll get crystal clear on how to retain your customers and increase their lifetime value, while acquiring new customers in the process.
Take the guesswork out of planning your next business step or iteration and Get Started today!