Free Webinar: How Monthly Giving Helps Nonprofits Survive Hard Times

What’s a nonprofit to do when economic uncertainty becomes a certainty? Since COVID-19, nonprofit fundraising has been unpredictable. Funding is down. Then it’s way up. Then it’s down again. How does your nonprofit weather hard times? It’s simple: Monthly giving.

Building a Solid Foundation

Recurring giving can bring stability to your nonprofit organization. That foundation of regular donations can help you survive economic downturns. You just have to get started.

“Starting a monthly giving program does not have to be scary. It is not complicated,” says Erica Waasdorp, the leading expert on monthly giving.

This free webinar will be a casual chat with Waasdorp about recurring giving. She has more than 30 years of experience working with nonprofits and raising millions of dollars. Waasdorp will share her invaluable advice, from making monthly giving easy to find to encouraging ACH transfers instead of credit cards to reduce fees and minimize declines.

Webinar Details

Join us for a free webinar focused on monthly giving:

• Why monthly giving is so important for nonprofits.
• How to start recurring donations.
• Tips and tricks to maximize monthly giving.
• Q&A at the end to answer your specific questions.

Guests: Erica Waasdorp is president of A Direct Solution, located in Cape Cod, Massachusetts, working with nonprofit clients nationally and internationally on appeals and monthly giving. Waasdorp published Monthly Giving: The Sleeping Giant and her second book Monthly Giving Made Easy came out in 2021. She created the Monthly Donor Road Map and several ebooks including Top 7 Questions about Monthly Giving, Monthly Donor Retention Playbook, and more. Waasdorp is a master trainer for the Association of Fundraising Professionals and the former International Fundraising Congress U.S. Ambassador. She regularly presents in person and virtually on appeals, direct mail, and monthly giving.

Host

James Martin is a three-time tech founder and servant leader with over two decades of experience. As the founder of Rally Corp, he helps charities and causes rally passionate supporters with a human-centered mobile communications platform built exclusively for nonprofits.

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Broadcasted Live: Tuesday, Aug. 13, 2024 at 1 p.m. Eastern/10 a.m. Pacific

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