James Martin is founder of Rally Corp, helping nonprofits mobilize supporters with human-centered text messaging and mobile engagement. With 20+ years in marketing, he shares insights on the Your Rally Point Podcast and rallycorp.com.
289 articles published
Let’s talk about the best text messages that work. Personalize, write like a human, use emojis, tell stories, make a direct ask with a clear call to action.
Hitting that ‘send’ button and firing off a text message to your supporters can be terrifying. We get it. Here are seven tips to help you overcome your fear.
What text messages should your nonprofit send? You know what a good message feels like. It’s personal and human. People want to help, you just have to ask.
You need permission to text people. Opt-in consent is important. How to get it, why it matters, what to do with an old list, the red face test, and more.
Discover effective strategies to maximize your Text a Thon fundraiser's success. Learn practical tips to engage donors and boost contributions. Read more!
Learn key insights from the 2024 Post-Election Survey & how Rally Corp's DaaS delivers accurate, updated voter data for better campaigns. Book a consult today!
Text messaging is effective because it’s personal. We explore segmentation, follow-ups, and the right stats to boost engagement.
Last year mobile carriers cracked down hard on spam and compliance. So it’s super smart to practice good list “hygiene” using Rally's mobile validation.
Text messaging is not witchcraft! But hitting that send button can be scary. We’re here to demystify text messaging for your nonprofit.
See how Rally Corp helps nonprofits raise more with mobile messaging and text-to-give.
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