James Martin is founder of Rally Corp, helping nonprofits mobilize supporters with human-centered text messaging and mobile engagement. With 20+ years in marketing, he shares insights on the Your Rally Point Podcast and rallycorp.com.
278 articles published
At Rally, we’re on a mission to help churches reach their city. This is because we ourselves are church planters and leaders who use tech get the Word out.
I had two experiences recently that reinforced our product development direction at Rally. So much so in fact, I made it a point to talk about it with our team.
At Rally Corp, we’re on a mission to help our clients build trusting relationships with the people who make their mission possible.
Net Promoter Score (NPS) is a valuable tool used to rank customer satisfaction and feedback. But when concerns arise, that score doesn’t always offer...
Only 23% of businesses are successfully measuring customer experience when researching a product A 2016 study conducted by Temkin Group on Customer...
Rally Corp helps nonprofits and associations serve their donors and members, by providing another touchpoint to engage and develop relationships.
Remember the popular children’s book, Where’s Waldo? In the book, readers are given a call to action: To find the distinctively dressed Waldo-wearing a...
When a baseball player connects with the ball in the perfect location on the bat, the momentum of the bat and the ball come together to get the perfect hit...
See how Rally Corp helps nonprofits raise more with mobile messaging and text-to-give.
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