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    How to Use Text Messaging to Engage & Retain Donors

    James MartinJames MartinOctober 20, 20201 min read
    How to Use Text Messaging to Engage & Retain Donors
    Free Course Offer

    Rally is pleased to offer a free course in partnership with The Growth Executive, LLC, on How to Use Text Messaging to Engage & Retain Donors.

    Staying in touch with past donors is a real challenge. This course will share how to use conversational text messaging to forge a strong, authentic relationship with your donors. The result will be supporters who feel connected and give more.

    The results are impossible to ignore:

    • 39% of people have more than 100 unread emails in their inbox, with 20% saying they have over 1,000
    • 98% of text messages get opened, most in just a few minutes
    • 45% of people reply to branded text message blasts
    • The average donation size via text message is over $107 compared to just $40 with email

    So it is no wonder why so many non-profits are turning to text messaging as a means to engage and retain donors, but before you get started, take a few minutes and explore the ideas of Conversational Texting. We believe it will help you start your next campaign on the right foot.

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    About the Author

    James Martin
    James Martin

    James Martin is founder of Rally Corp, helping nonprofits mobilize supporters with human-centered text messaging and mobile engagement. With 20+ years in marketing, he shares insights on the Your Rally Point Podcast and rallycorp.com.

    San Diego, CALinkedIn
    View all posts by James Martin

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