James Martin is founder of Rally Corp, helping nonprofits mobilize supporters with human-centered text messaging and mobile engagement. With 20+ years in marketing, he shares insights on the Your Rally Point Podcast and rallycorp.com.
289 articles published
If you’re wondering how a donor recognition wall might help you, what the process is, or even if one is really still relevant at all, this post is for you.
We can help you survive the whirlwind of year-end fundraising with some ready-made text messages. Join us for this quick, 25-minute webinar.
Donation vs. Sponsorship: what’s the difference, and is a sponsorship a donation of sorts? In this article, we’re going to look at...
It’s great to see organizations embrace texting—but that doesn’t always mean they’re doing it right. Sometimes it can go very wrong. Let's help you avoid that.
With so many nonprofits competing for attention, donors have their pick of whom to contribute to, and the organization with the closest alignment to their...
It's easy to use Rally's simple 24365 short code to ask for donations, share more info, connect with supporters, and more. But what does that look like?
The simple definition of a lifetime value is the amount of money that comes in from a donor over the course of their lifetime. This needs to be...
A QR code can simply load a website. But it can also do more. You can capture someone’s contact info for easy follow up before you send them to that website.
PPC ads offer an easy entry into ads for charities and can come with no-risk grants for eligible organizations. We’re going to take a look at some of these...
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