5 Things to Consider Before Texting Donors

James Martin
5 Things to Consider Before Texting Donors

Webinar Intro

Join us as we share five things you should consider before you text donors — especially for the first time.

The numbers are staggering:

  • 39% of people have more than 100 unread emails in their inbox, with 20% saying they have over 1,000
  • 98% of text messages get opened, most in just a few minutes
  • 45% of people reply to branded text message blasts

So it is no wonder why so many non-profits are turning to text messaging as a means to engage and retain donors, but before you jump on that “bandwagon” and hit send, you should consider:

  • Techniques for building a vibrant opt-in list
  • Crafting the ideal message
  • Working with existing donor workflows
  • Staying compliant (avoiding steep penalties and fines)

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