How to Create a Compelling Video for Your Nonprofit

Kevin D. Hendricks
How to Create a Compelling Video for Your Nonprofit

Video can be one of the most effective ways to break through the noise and engage donors. In this free webinar, you’ll learn a simple framework to create a compelling, personal video for your nonprofit in 25 minutes or less.

Compelling Video

Video is big. In the U.S., adults spend 100 minutes a day watching online videos. And it’s not just entertainment: Nearly 90% of people say they want more video from brands.

That presents an opportunity for nonprofits. 

But wait a minute—isn’t quality video expensive and time consuming? It can be, but you can also make compelling, personal videos quickly and easily. You don’t need fancy equipment, complex setups, or Hollywood skills. All you need to do to connect with donors is tell your story. 

Webinar Details

This free, one-hour webinar will show you how to make a compelling video quickly:

  • An overview of video trends and impacts (why video matters).
  • How a personal approach to sharing stories can be more effective than a big budget video production.
  • A framework for creating videos that’s quick and easy.
  • Tips for how to get your video in front of new and past supporters. 
  • Q&A at the end to answer your specific questions.

As an added bonus, you’ll be invited to participate in the launch of a free video directory. Your video can be featured on the homepage and shared on social media, email, and mobile.


Rod Arnold is the founder of Leading Good, an agency dedicated to helping nonprofits maximize their marketing and grow their fundraising. Rod has a track record of more than 20 years of successfully building nonprofits and purpose-driven brands. He has served as chief operating officer of charity: water and chief marketing officer of Soles4Souls.

James Martin is a three-time tech founder and servant leader with over two decades of experience. As the founder of Rally Corp, he helps charities and causes rally passionate supporters with a human-centered mobile communications platform built exclusively for nonprofits.

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