James Martin is founder of Rally Corp, helping nonprofits mobilize supporters with human-centered text messaging and mobile engagement. With 20+ years in marketing, he shares insights on the Your Rally Point Podcast and rallycorp.com.
299 articles published
Remember the popular children’s book, Where’s Waldo? In the book, readers are given a call to action: To find the distinctively dressed Waldo-wearing a...
When a baseball player connects with the ball in the perfect location on the bat, the momentum of the bat and the ball come together to get the perfect hit...
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