James Martin is founder of Rally Corp, helping nonprofits mobilize supporters with human-centered text messaging and mobile engagement. With 20+ years in marketing, he shares insights on the Your Rally Point Podcast and rallycorp.com.
268 articles published
Why do donors dry up and stop giving? We’ve got the data, plus tips on how to use text messaging to build relationships and encourage repeat donations.
Texting works best when it’s personal. So we explore how to use peer-to-peer (P2P) text messaging to send more effective and personalized messages.
If you start a campaign with a flurry of texts, then stop and do nothing for months, only to start up again—that's bad. We've seen delivery rates drop to 25%.
Text message marketing can be more than reminders, notifications, and donate links—you can tell a story. But how do you tell a story in a text? We've got tips.
Text messaging is a short medium. We explore how to write short, impactful text messages that will help your nonprofit connect with donors and supporters.
Signing up for text messages should be simple—you want to minimize friction. We’ve rolled out a new website subscription method that makes it super easy.
Last year the average donation through text to give on the Rally platform was over $600. Whoa. That’s huge. How's it happen? Spoiler alert: Relationships.
“The texting is incredible for us,” says Darryl Carnley with My360Project. “It's always an ROI." Our free webinar explores how text-to-donate can work for you.
We like to tout how text messaging is better than email (and it is), but rather than a competition, the two channels can work together.
See how Rally Corp helps nonprofits raise more with mobile messaging and text-to-give.
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