Click to Share

Create a viral loop to increase your reach and grow your list exponentially.

Goal: Expand your support by tapping into the networks of your biggest fans.

Who’s it for: Nonprofits with engaged supporters who are ready to do more.

Here’s How It Works:

  1. Decide on the trigger: Whether it’s signing up for more info or making a donation, pick the action that will trigger the viral loop.
  2. Create two messages: Write a short kickoff text message or create a video that’s sent to your supporters when they sign up or make a donation. It should pitch your cause and encourage them to share it. You’ll also need to write a second sharing message they can send to their friends.
  3. Send: The kickoff message gets automatically sent when the action is triggered. 
  4. Share: The message includes a link they can use to send the sharing message to friends in their phone’s contacts.
  5. Loop: Every friend who signs up or makes a donation also gets a link to share, repeating the process.

Go deeper: Learn more about how to make those most of a viral loop to activate your supporters.

Next Steps

  • Feeling creative: Use video to boost engagement and make sure your message connects.
  • When to use it: A viral loop works great with peer-to-peer fundraising efforts or events where you may not have all the contact information from all participants (such as a golf tournament or a gala with sponsored tables).
START FREEExplore Solutions