How to Text Donors and Not Be Intrusive
About This Webinar
Have you ever considered sending a mass text message to your donors and then decided not to because you didn't want to be intrusive?
Me too.
It is understandably terrifying the first time you send a text message to your supporters.
It is not unreasonable to have all sorts of unpleasant thoughts and feelings swirling around in your body as you think about doing something for the first time.
Especially sending a mass text to a list of people you need in the future to keep the lights on.
Questions like, "What will my donors think about me?", "What if they all unsubscribe?" or even "What are my risks -- will I be fined if I do this?"
These are big questions. Very big.
Changes in 2022
The truth is, there are some significant changes afoot on how and when you can send texts.
Privacy laws, user data tracking, and communications trends are constantly evolving.
Unfortunately, these changes are not just impacting your use of text messaging. How you track and interact with your donors, even over email, is changing too. As you consider SMS and other digital communications in 2022 and beyond, you need to be aware of these changes.
We Want to Help You
On February 2, 2022, at noon Pacific | 3 PM Eastern, we'll be hosting a webinar to help you.
In this Webinar, you will learn
- How recent changes might impact your plans
- Tips for building lists and SMS opt-ins across all of your communications efforts
- The four different types of texts, and when to use each to get the results you need
Claire Axelrad from clairification.com will join us to help shape the conversation as she shares her experiences and insights as one of the foremost thought leaders on the topic of philanthropy.
We love Claire's content and teaching style so much, we'll be giving away a year in her Clarification School to one lucky winner -- all you have to do is join the Webinar.
And for everyone else, we'll have a special offer just for you
The session will be recorded if you cannot make it live, so please be sure to save your spot today.
About Your Co-hosts
James Martin is a growth strategist working with clients to implement systems and processes to scale marketing, sales, and operations. He is a 3x tech founder and servant leader with over two decades of experience providing technical consultation and new business development, leading start-ups, turnaround, and high-growth organizations. As the founder of Rally Corp, he helps charities and causes rally passionate supporters with a human-centered texting platform built exclusively for nonprofits.
Claire Axelrad, J.D., CFRE, is a fundraising visionary with 30+ years of frontline development work helping organizations raise millions in support. Her award-winning blog showcases her practical approach, which earned her the AFP "Outstanding Fundraising Professional of the Year" award. In addition, Claire runs an ongoing Clairification School online, teaches the CFRE course certifying professional fundraisers, and is a regular contributor to Bloomerang, Guidestar, and NonProfit PRO, among others.
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About the Author
James Martin is founder of Rally Corp, helping nonprofits mobilize supporters with human-centered text messaging and mobile engagement. With 20+ years in marketing, he shares insights on the Your Rally Point Podcast and rallycorp.com.
