How to Mobilize Your Nonprofit Supporters in a Crisis

Kevin D. Hendricks
How to Mobilize Your Nonprofit Supporters in a Crisis

Bad stuff happens, we can’t avoid that. But we can control how we respond. That’s when nonprofits swing into action, providing help in the midst of a crisis. But do you have the communication infrastructure to respond quickly? 

Our People Mobilizer offers a template and strategy to help you quickly mobilize people to respond in a crisis. We'll walk you through the process of adding contacts, using pre-written text messages, and getting a message out there to activate and mobilize people. This resource has been tested and refined based on real-life campaigns, so you can trust that it works effectively. 

Look for the Helpers

After nearly every crisis, when despair threatens to take hold, a quote from the slow-speaking star of the children’s television show Mister Rogers surfaces on social media:

“When I was a boy and I would see scary things in the news, my mother would say to me, ‘Look for the helpers. You will always find people who are helping.’” -Fred Rogers

It’s a great comfort to children to see hope in the midst of tragedy. It’s also a reminder to adults to be those helpers. 

That’s frequently the role of nonprofits in the aftermath of a tragedy, stepping in to provide emergency aid, delivering food, offering medical supplies, and more. That work requires support, so nonprofits are also asking for donations, volunteers, and more. 

That’s where the People Mobilizer comes in.

The People Mobilizer

Crises come in many forms, whether it’s a natural disaster, a local emergency, or a key moment where you need to rally your people. Nonprofits need a quick and immediate way to mobilize supporters. That’s what the People Mobilizer can do. 

We’ve worked with nonprofits who needed that immediate help:

  • Facility fire: In one case, the nonprofit had a fire in one of their facilities and needed help. They had to relocate services, needed donations to help with unexpected costs, and more. 
  • Political mobilization: In another case, a nonprofit’s issue was coming before a county board and they needed to quickly rally support. They needed emails and phone calls pleading for their cause to sway the decision makers. 

In both cases, along with more “standard” emergencies, the People Mobilizer can help. It’s a four-step process to use text messaging to rally people. 

Sign up now to see how the People Mobilizer works to help people be the helpers who can respond in a crisis.

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