Calculate Your Mobile ROI
See how Rally Corp's mobile messaging can increase your fundraising revenue compared to traditional email campaigns. Use our interactive calculator to discover your potential ROI.
Text Messaging (SMS) ROI Calculator
Enter the number of contacts you have in your CRM
Tip: Rally Corp offers mobile phone validation to separate landlines from mobile numbers, ensuring you reach the right contacts.
Enter your campaign benchmarks
We've pre-filled industry benchmarks as a starting point — adjust to match your actual numbers.
Compare Results
| Metric | Text Message (Rally Corp)† | |
|---|---|---|
| Click Through Rate | 3.3% | 15% |
| Total Clicks | 83 | 375 |
| Estimated Donors8.5% email completion · 4.2% text completion | 7.1 | 15.8 |
| Average Donation | $135 | $135 |
| Estimated Revenue | $952 | $2,126 |
Text vs. Email — The Opportunity:
$1,174
Text messaging generates $1,174 more than a comparable email send to the same 2,500 contacts — thanks to a higher click rate and more supporters taking action.
At these rates, text gets 4.5x the clicks of email. Both channels use the same average donation. Email clickers convert at a higher rate per click (8.5%) than text clickers (4.2%) — which is why we model them separately rather than applying one flat rate.
Average gift note: Typical ranges by campaign type: live events $476–$2,270 · public appeals $35–$54 · broad outreach ~$135 (this default). Plug in your own number for the most accurate result.
Sources: Text click-through rate: Rally's guaranteed 15% floor. Text completion rate (4.2%) and email completion rate (8.5%): M+R Benchmarks 2026. Email click rate default: 3.3% (Mailchimp / Neon One, blended nonprofit CTR). Average gift default: Rally client data.
Your Return on Investment
Plan fee
$179/mo
Overage credits
$0
0 credits × $0.05
Total cost
$179
Estimated return
$11.88
raised for every $1 you spend
Return calculated as text revenue ÷ total send cost. 2,500 credits included in plan; additional credits at $0.05 each. Based on one send to your full contact list.
Tip: Drop ringless voicemails as well for another touchpoint, and always personalize your messages to improve your results.
Example Strategies
1. Acquire Supporters
Make it easy for people to take action the moment they feel inspired. Whether it's at an event, in a video, or on social media, reduce friction so supporters can instantly donate, join your list, or learn more about your cause—all right from their phone.
2. Engage Your Community
Keep the conversation going. Use Rally's proven text templates to re-engage your email list, invite updates, and move people from passive followers to active supporters who feel connected to your mission year-round.
3. Retain and Mobilize Donors
Turn one-time givers into lifelong champions. Empower your supporters to share your messages and videos directly with their friends and family—helping your mission spread faster, with authentic, word-of-mouth impact.
Why We Focus on Click Rates, Not Just Opens
While SMS open rates can reach 90%+, they can be misleading—a message might be "opened" without being read or acted upon. That's why Rally Corp focuses on click rates as the true measure of campaign success. Clicks show real engagement and intent, directly correlating to donations, signups, and conversions. Our proven templates and best practices are designed to drive clicks, not just opens, ensuring every message moves supporters closer to taking action for your cause.
This calculator uses Rally's guaranteed 15% click rate floor — the rate we contractually commit to on qualifying campaigns.
Disclaimer: Results will vary based on list quality, message content, timing, and audience — this calculator is a planning tool, not a guarantee. Rally offers free office hours and workshops to help you get the most from every campaign.
Ready to get more eyes on your message?
See Rally Corp in action and discover how our platform can help you achieve these results.