How credits work at Rally

Picking a text messaging provider can be confusing—but it shouldn’t be.

Most vendors charge based on monthly message volume and sell “credits,” but that often leads to overpaying or getting hit with hidden fees.

We think that’s unfair. That’s why we give you three flexible options:

  • Pay as You Go

  • Commit Plans

  • Bring Your Own CPaaS

Pay-as-You-Go
Commit Plans
Bring Your Own CPaaS†
SMS Fee
(Up to 160 Characters)
$0.05
Starting at $0.025
Starting at $0.0079
MMS (GIFs, Videos) Fee
(Up to 1600 Characters)
$0.10
Starting at $0.075
Starting at $0.0160
Voicemails
$0.10
Varies
Varies
RCS Messaging††
Varies
Varies
Varies
International Texting
Varies
Varies
All Carrier Fees Included
Toll-free or Local (10DLC) Numbers
1 Included (+$5/mo/line)
1 Included (+$5/mo/line)
TCR Verification & Registration Fee
Message Delivery Support & Carrier Management
Short Code Access (Text GIVE to 24365 for Text to Give)
$50/keyword/mo
$50/keyword/mo or Purchase Own Number
Additional Service Details
Mobile Data Append
$0.10 - $0.25/Record
Based on Volume
Based on Volume
Added Funds Rollover
Forever!
Contract Period
N/A
Minimum Purchase
$50/one-time
Get Quote
Enterprise Plan
†CPaaS (Communications Platform as a Service) is a cloud-based solution that allows developers to add features like text messaging, voice calls, video, and chat to their apps—without needing to build the underlying infrastructure. Think of it as a plug-and-play communication toolkit.

If you already have your own CPaaS provider and the technical expertise to connect it to Rally’s system API, this option gives you full access to our features and capabilities—without needing to build a custom solution from scratch.

However, it’s a highly technical setup and not ideal for everyone. It requires an Enterprise License. If you think you’re a good fit, request a quote to get started.

††RCS (Rich Communication Services) is in closed beta. Request early access if you are interested in using it. Requires Growth Plan.

Ready to get started?

Create your free Rally account today—or explore pricing and plans tailored to your goals.

START FREEEXPLORE PLANS & OPTIONS
Pay-as-You-Go
Annual Commit Plans
Bring Your Own CPaaS†
SMS Fee
(Per SMS - 160 Characters)
$0.05
Starting at $0.025
Starting at $0.0079
MMS (Gifs, Videos) Fee
(Up to 1600 Characters)
$0.10
Starting at $0.075
Starting at $0.0160
Voicemails
$0.10
Varies
Varies
International Texting
Varies
Varies
N/A
All Carrier Fees Included
N/A
Toll-free or Local (10DLC) Numbers
1 Included (+$5/mo/line)
1 Included (+$5/mo/line)
TCR Verification and Registration Fees
Message Delivery Support & Carrier Management
Short Code Access (e.g. 24365 for Text to Give)
$50/keyword/mo
$50/keyword/mo or Purchase Own Number
Additional Service Details
Mobile Data Append
$0.10 - $0.25/Record
$0.10 - $0.25/Record
Based on Volume
Minimum Purchase
$50/one-time
Get Quote
Enterprise Plan
Added Funds Rollover
Forever!
Contract Period
N/A
Workflows & Automation
Unlimited
Unlimited
Unlimited
†CPaaS (Communications Platform as a Service) is a cloud-based solution that allows developers to add features like text messaging, voice calls, video, and chat to their apps—without needing to build the underlying infrastructure. Think of it as a plug-and-play communication toolkit.

If you already have your own CPaaS provider and the technical expertise to connect it to Rally’s system, this option gives you full access to our features and capabilities—without needing to build a custom solution from scratch.

However, it’s a highly technical setup and not ideal for everyone. It requires an Enterprise License and a signed MSA. If you think you’re a good fit, request a quote to get started.