Brand Guidelines

Usage

The Rally Corp name is a registered trademark. The provided graphics are the property of Rally Corp and are protected by intellectual property laws. Please do not modify these files or use our graphics or our name as part of the name of your product, business or service, or combine these graphics with any other graphics without our written consent. For questions, contact james@rallycorp.com.

Company name

Always refer to the company as “Rally Corp” — both words capitalized, separated by a space. Do not use “Rally” alone, “Rallycorp,” or “RC” in formal or public contexts.

Logo

Use the horizontal lockup whenever space allows. On light backgrounds use the full-color version; on dark or colored backgrounds use the white version. Do not recolor, stretch, or recreate the logo.

Rally Corp

On white

Rally Corp

On light gray

Rally Corp

On navy

Rally Corp

On teal gradient

Clear space

Always add space around the Rally Corp logo when implementing it in your designs. Use the height of the icon mark to define the minimum clear space on all four sides.

Rally Corp

Dashed area represents minimum required clear space on all sides

Brand colors

The Rally Corp logo is colored using Brand Blue and Navy. These are the only colors that should appear in the logo or any official brand materials. Do not substitute, tint, or recolor these values.