The landscape of philanthropy is evolving as older generations will transfer wealth to younger generations. Is your nonprofit ready for the transition?
December 6, 2023
With a coming $59 trillion transfer of wealth, the nonprofit world is about to see a seismic generational shift. Do you know how to reach the next generation?
November 8, 2023
A lot of nonprofits rely on a single annual fundraiser. They ramp their communication up and down, going quiet for much of the year. But that's a bad idea.
August 9, 2023
Too often nonprofits make decisions for their donors. They don’t test, try, or ask—they just say no. Too often they’re wrong. And they miss out.
April 28, 2023
Don’t put all your marketing eggs in someone else’s basket. Like social media, where they can change the rules. You need to invest in platforms you control.
April 19, 2023
Let’s look at the cost of free on nonprofit marketing budgets and why it can be smarter to pay for the right tool than try to save money with a free tool.
March 8, 2023
Valentine’s Day spending reached around $23.9 billion in the US in 2022. That’s just over 2.5% of total holiday spending for the year. As a nonprofit...
January 31, 2023
The internet is well and truly a part of everyone’s lives. And with mobile access granted to the majority of the world’s population, apps have become...
January 20, 2023